← Back to audit tool

CRO Blog

Actionable conversion fixes and growth strategies for ecommerce stores.

Your Above-the-Fold CTA Is Missing. Here's Why That's Killing Your Sales.
CTAshopifyabove the fold

Your Above-the-Fold CTA Is Missing. Here's Why That's Killing Your Sales.

Most ecommerce stores make the same mistake: a great headline with no action to take. Here's what to fix first.

2026-05-07 · 3 min read
Trust Signals That Actually Convert: What 200+ Shopify Audits Taught Us
trust signalsshopifyCRO

Trust Signals That Actually Convert: What 200+ Shopify Audits Taught Us

Most Shopify stores have trust signals — just not where they matter. Here's where to put them based on data from 200+ store audits.

2026-05-07 · 3 min read
Stop Running Ads. Fix These 5 Things First.
CROgoogle adsshopify

Stop Running Ads. Fix These 5 Things First.

Running ads to a store with conversion problems is like pouring water into a bucket with holes. Here's what to fix before you spend a dollar on traffic.

2026-05-06 · 4 min read
Your Product Page Reads Like a Spec Sheet. That's Why People Aren't Buying.
product pagecopyshopify

Your Product Page Reads Like a Spec Sheet. That's Why People Aren't Buying.

Features tell. Benefits sell. Most ecommerce product pages get this backwards. Here's how to fix your copy without a full rewrite.

2026-05-05 · 4 min read
GEO for Ecommerce: How to Show Up When Customers Ask AI What to Buy
GEOAI searchecommerce SEO

GEO for Ecommerce: How to Show Up When Customers Ask AI What to Buy

Search is changing faster than most store owners realise. Here's how to make sure your store shows up when customers ask ChatGPT, Perplexity, or Claude for buying recommendations.

2026-05-04 · 4 min read
What Your CRO Score Actually Tells You (And What to Do About It)
CRO scoreauditecommerce

What Your CRO Score Actually Tells You (And What to Do About It)

A CRO score is only useful if you know what it's measuring. Here's how to read yours and which number to fix first.

2026-05-03 · 4 min read

Want to see your store's CRO score?

Free audit with evidence-based fixes. Takes 30 seconds.

Run free audit